Breakthrough Funding is part of The Breakthrough Group and are tax consultants who do things differently. They have a bright, fresh and friendly approach to helping innovators to claim R&D tax relief.
They have many aspects to their business – including two radio shows, a magazine, an Accounts Partnership and their own hosted networking for Women in Business. All of which support and act as marketing to Breakthrough Funding as the main company, where they try to secure R&D tax relief for innovative SMEs in the UK.
We were asked to create a video which helps to explain exactly what each of the component parts of the business are, why they are there and how they can help potential clients. Breakthrough Funding have many clients/partners that visit their offices and often then is when the penny drops about exactly what they are doing. Essentially they wanted to encapsulate the message that people would get if they were to come and visit Breakthrough Funding. It was also key to capture the vibrant atmosphere in the office and appeal to the innovative market they are targeting.
We proposed that the backbone to the film will be an interview with the CEO, Sue Nelson, talking direct to camera, so as to engage totally with the viewer. Her key points to be reinforced with animated text in a style reflecting her energy and passion.
It was also key to feature footage showing the energy the team have at Breakthrough Funding. The supporting footage uses some unusual framing styles to reflect the different approach Breakthrough Funding have to helping their customers.
There is also an animated element to the film, a great tool for explaining how the Breakthrough Funding formula works and how it benefits their target audience. It also allowed us to use the 'growing plant' from their website and bring it to life, a great metaphor for their work in helping businesses grow.
“Eagle and Beagle have just completed an "about us" video for us and we are over the moon - They were extremely professional, prompt and easy to work with. They just got exactly what we wanted and completed the project with no fuss. We are very happy customers and highly recommend them.”
Joint Managing Director at Breakthrough Funding